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Wilson Jian P

  https://sumodash.com

     



80 Stories by Wilson Jian P

Case Study: Using Drip Course To Increase SaaS Lead Conversions

We were approached by a SaaS company that offers a suite of web and app analytic solutions for software companies. You can think of...

54 sec read

Investing Newsletter Case Study: Growing a private community of investors with a personalized email newsletter

There are many ways that you can use an email newsletter to grow your audience and customer base. We mentioned the different types...

8 Types of Email Newsletters With Examples

Almost every single company has a newsletter nowadays. Newsletter marketing is one of the most powerful content marketing strategies out there that can help...
6 min read

How To Improve Your Google Core Web Vitals Quickly

Not long ago Google rolled out its new algorithm update which included Core Web Vitals. The most recent changes to the search...

7 min read

The Top Benefits of Hiring a Marketing Agency

One of the most common questions we receive as a content marketing company is what are the top benefits of hiring a marketing agency?...

7 min read

The Must Know SEO and Content Marketing Trends For The Rest of 2021

SEO is constantly evolving. In this post, we’re going to cover the most important SEO and content marketing trends you need to be aware...

3 min read

Epic ways content marketing can generate solid ROI for your business

One of the most common questions that we come across when speaking with our clients is whether or not they can get a solid...

13464 4 min read

How Google Web Stories Can Boost SEO

If you are someone who uses any sort of social media platform, you’ve most likely run into the web stories function. The...

433 7 min read

Why pillar pages will soar your search engine rankings in 2021

Pillar pages are capable of providing a comprehensive take on a subject and assist users with effortlessly finding the information they require....

408 7 min read

Why you must invest in content marketing for your business in 2021

When it comes down to driving leads and nurturing potential customers, nothing is better than content marketing. Unless you have a fat...

1321 5 min read

How to create drip email campaigns that actually converts more users (with example)

Having a good drip email campaign in place is key to converting and nurturing more users. According to Martech Zone, open...

8231 7 min read

SaaS Real Estate Case Study: Growing organic keywords and search by 900%

In this case study, we’ll cover how we helped one of our clients in the real estate industry (SaaS Product) grow their organic keywords...

628 2 min read

These are our most favorite tools that we use to power our content marketing agency

We’ve grown a lot in the past year and no longer could we rely on scrappy tools to run our content marketing agency. As...

8455 5 min read

Everything you need to know about Google’s new link building policy in 2020

Last year Google announced in a blog post that they were changing the way they recognize links. Google released two new link attributes...

2852 3 min read

The best examples of ecommerce content marketing done right

Want to know what’s one of the most underused marketing channels for e-commerce? Ecommerce content marketing is the answer. When it comes to growing...

1687 5 min read

Why Hiring a Good Marketer Has Been The Most Difficult Role To Hire For Us

Hiring for any position is tough. As a founder, you may already know the importance of having a talented team and as a founder...

2718 3 min read

Why We Use Slack As The Main Form of Communication For All of Our Clients

I started using Slack many years back when it wasn’t nearly as popular as it is now. At that time, I was using...

1859 3 min read

Top Marketers Share The Biggest Mistakes Companies Make When It Comes To Content Marketing

Content marketing is tough. We know it. You can write the best and the most high-quality content, but chances are that it won’t do...

2298 7 min read

10 Tools You Can Use To Learn More About What Your Users Are Thinking

One of the biggest...

2530 6 min read

User Retention Goes Beyond Than Just Collecting An Email

Most marketers think that...

393 8 min read

SumoDash Content Marketing Podcast Ep 3: The importance of having mid-funnel content

In this episode, Wilson covers the importance of having mid-funnel content alongside with top of the funnel and bottom funnel content in order to...

500 8 sec read

How Intercom Leveraged SEO and Content Marketing To Create a SaaS Kingdom (Case Study)

Chances are that if you are in the SaaS (Software as a service) industry, you’ve heard of Intercom before. What most people don’t know...

1272 3 min read

The Most Effective Content Marketing Strategy For Local Businesses (Case Study)

Recently we were approached by two local small businesses to help them with their overall content marketing. One was an individual real estate agent...

6544 2 min read

Use These Tips To Put Together a Killer White Paper People Would Want To Read

White papers are considered a market staple of the business world. When rightfully done, white papers are capable not only increase your...

508 6 min read

Increasing a Music Studio Booking Marketplace Organic Traffic By 520%

A music studio marketplace reached out to us to help them with their overall content strategy, implementation, and growth. Organic traffic, which made up...

358 1 min read

How To Put Your B2B Lead Generation On Auto Pilot With Content Marketing

Let’s face it. We all know that in the B2B industry, it is all about having a consistent flow of leads. Sure,...

770 7 min read

What exactly is direct response copywriting and why it matters?

Copywriting is the bread and butter to any type of writing and marketing, but it comes in many forms and one of the most...

685 6 min read

The best tips for successful guest posting in 2021

A few years back, guest posting was one of the most effective budget-friendly content marketing strategies. Then the trend slowed down and...

342 5 min read

The Top Examples of Incredible Content Marketing From Different Industries

Content marketing is a must for any business that wants to build a solid brand. With everyone having access to the internet,...

457 6 min read

The Most Straight Forward Guide To Starting a Link Building Campaign

If you want your business to rank well in search engines, you need links to your website from other websites. This process...

366 8 min read

Google’s BERT Update Explained: How it will impact content marketing

Google has recently announced plans to roll out a brand new update called BERT. Now, you may be wondering why this update...

5349 6 min read

The Quick and Easy Guide To Speeding Up Your Website For The Best SEO Performance

Did you know that page speed is one of the most important factors when it comes to search rankings? Most aren’t aware...

1483 4 min read

The Ultimate Guide To The Ketogenic Mediterranean Diet

The Mediterranean diet is widely known as being one of the best diets for weight loss and overall health. When compared to a typical...

330 9 min read

Why all therapists and private practices need to start implementing a content marketing strategy

Becoming a therapist and starting a private practice can be super rewarding and I understand the journey can be extremely difficult, especially...

568 5 min read

The top blog writing trends to look out for in 2020

We’ve all heard the saying, “Content is king!” Nowadays, most companies understand the power of having a blog as a part of...

4490 6 min read

How to do a content refresh to improve your search rankings

The truth is that no matter how great your content is, you’ll eventually experience content decay. In order to stay on top of the...

441 5 min read

A straight-forward guide to what investors want to see in a pitch deck

Raising money for your startup could be difficult. Every investor wants to see a solid pitch deck, but what exactly do they want to...

12194 7 min read

What marketers and entrepreneurs can learn from watching Mad Men

There’s a reason why Mad Men managed to become one of the most popular and beloved serious on television. The series was...

590 3 min read

These are the top search engine ranking factors for content in 2020

Google continues to make improvements to its infrastructure and SEO is rapidly transforming than ever before, so SEO experts must remain informed...

538 6 min read

Differences between organic traffic and paid traffic in content marketing

Getting people interested in your work can be quite difficult. You can’t simply publish a blog or video and expect people to...

1680 6 min read

How to Maximize Your E-commerce Sales With Cross-selling

Cross-selling is one of the most powerful e-commerce strategies that most sites miss out on. 

Think about it….

What if...

1132 5 min read

SaaS Case Study: Increase in 328% organic traffic and 9% trial sign ups

In this case study, we’re going to show you how we took a client of ours in the SaaS space and increased their organic...

247 2 min read

The Most Simple and Only Local SEO and Content Checklist in 2019

It still amazes me how many local businesses don’t put the minimum effort into local SEO and content marketing. We work with quite a...

1285 3 min read

Digital Health Medical Startup Content and SEO Case Study

In this case study post, we’ll walk you through the results of one of our clients in the digital health software industry who we’ve...

1288 2 min read

SumoDash Content Marketing Podcast Ep 2: “What is the ROI that I can expect from content marketing?”

In this episode of the Content Marketing Podcast, Wilson answers one of the toughest questions when it comes to content marketing. “What is the...

721 21 sec read

How to do SEO keyword research the non-traditional way

We all know Google changes their SEO algorithms quite frequently. It used to be that you should stuff your entire article with just one...

1852 3 min read

How you can double your E-commerce sales with these content marketing ideas

When it comes to driving more sales for your e-commerce store, the first thing that comes to mind is probably running ads right? What...

1698 5 min read

The Biggest Mistake Content Marketers Make Is Not Asking Why

One of the biggest mistakes that I see a lot of content marketers make is that they don’t ask “Why?” before writing an article...

3410 2 min read

The Top Channels For Content Distribution in 2021

There is no point in wasting your time creating content for your business if said content isn’t properly reaching the audience you...

1591 6 min read

The Top Real Estate Content That Will Drive You More Leads in 2020

Real estate is one of the most competitive industry to be in. There’s literally agent signs and advertisement everywhere you go. The...

3944 7 min read