Marketing

Writing real estate copy that sells involves more than standard copywriting techniques. According to Jasper.ai, this is because purchasing a house is a big, emotional decision. It might sound simple: surely, real estate copywriting just involves listing all the amazing features of a house – that’s what people want to know, right? Yes, but this … Read more

Different types of newsletter for email marketing are appropriate for different circumstances, and many publications in the industry have come up with their guidelines for this process. First, it is important to define precisely what a newsletter is. Email service provider, ActiveCampaign, provides a clear and concise definition for this: Email newsletters are regularly scheduled … Read more