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Digital Health Medical Startup Content and SEO Case Study

2 min read

sumodash - medical startup

In this case study post, we’ll walk you through the results of one of our clients in the digital health software industry who we’ve helped get from effectively zero to tens of thousands of visitors a month.

This client is apart of a digital health accelerator and fund. They provide software for mental health therapist and we met them at an event. The company was already writing some pretty in-depth blog post, but most of the work was done by the founder himself.

We always start our optimization process with a content audit of the existing site and in this case, it was also the most important thing to look at.

To kick this off, we started it off with a SEO keyword audit. They had a lot of great content, but they were often targeting the same keyword on more than one page. This was causing keyword cannibalization and dragging down the rankings of each of the pages.

As an example, they had separate pages for “best mental health software” and “which mental health software should I use?” but the content, although unique, was too similar for Google.

We looked into the different alternative keywords and figured out which one was the stronger page, and then merged the weaker one into it.

The result?

The new page jumped up in traffic and today ranks for both of the keywords.

Manual link building

In addition to producing more long-form content for them, we decided to take a link building approach to some of their older content.

The digital health l niche is a competitive one, especially when it comes to therapy management softwares.

When we started, the client had about 90 referring domains to the site in total, so we had a lot of catching up to do.

Due to the volume of links required, we decided to kickstart the project with two broken link building campaigns.

We went through the top 50 sites in the general vertical and looked for pages with over 50 links to a page that had now been deleted.

Using web archives, we figured out what content used to be present on these pages and then worked with the client to recreate a better, up-to-date versions of them.

Next up, our SEO team started searching for the emails of the editors, writers, and marketing teams of the companies that were linking to the dead pages.

Using our tried-and-tested email templates, we managed to score over 40 high-quality links to these new pages.

We identified about a dozen pages on their site that would be considered “linkable assets”.

These were super-comprehensive pages that have unique research, compelling listicles, and interesting round-ups. Our competitors had equivalents of these that had attracted dozens if not hundreds of links each.

We analyzed who was linking to these pages on our competitors’ sites and reached out to let them know that we’d built a better, more comprehensive resource and asked for a mention.

About half of these pages not only linked to us but also removed links to our competitor’s resources.

Result? Increase in traffic and leads over 3 months.

Quality long-form content

Long-form well researched articles is our bread and butter, In addition to link building and re-optimizing the SEO, we also produced high quality blog articles for them on a weekly basis.

All of the content that we produced for them were educational related and aimed with the goal of educating mental therapists on why they need to use the software.

With correct keyword targeting, we were able to increase their overall organic traffic by 218% over a 3 month period.

The client is still with us today and uses us for articles, content promotion, e-book, and industry white papers.

Organic search keyword increase results

sumodash case study

Organic Google traffic results over the last 3 months

sumodash results

 

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