fbpx

Everything you need to know about Google’s new link building policy in 2020

3 min read

slack

Last year Google announced in a blog post that they were changing the way they recognize links. Google released two new link attributes which will play a major role in link building.

The two new attributes are sponsored and UGC( User-generated content):

rel=”sponsored”: Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.

rel=”ugc”: UGC stands for User Generated Content, and the ugc attribute value is recommended for links within user generated content, such as comments and forum posts.

Let’s talk about the current way link building works

A while back we published an article on “The Most Straight Forward Way To Link Building”  and in that article we emphasized the importance of building “follow links” only.

The more dofollow links you can get the better your search rankings. This still applies even with Google’s new link building policy.

Now here’s how things are different with the new policy. When you are link building, Google wants you to nofollow guest posting or “paid links” because they don’t think you should be leveraging tactics like guest posting to manipulate rankings.

Google is smart

Google can easily identify when a post on these big news sites aren’t earned because many of them have signs all over them that Google can detect.

Nobody knows exactly how their detection system works, but most people believe that they have a very complex system in place that detects certain keywords such as “contributor”. Most of these appear in the bio of guest posts and can be easily detected by Google.

Google can use other signals to figure out that this link shouldn’t be given much ranking when it comes to SEO just by reading the URL structure of guest post articles, so be careful with those.

Sponsored links

Basically, Google wants all “paid links” to be marked as sponsored using their new sponsored tag.

In addition to that if you build links through user-generated content, they want you to mark the links with the attribute:

Rel=”ugc”

This also applies to people who run niche sites and communities. Google is starting to require that you add the UGC tag to all user generated posts. For example, if you run a stock trading forum, all the post within the forum should be labeled under UGC.

Another thing you could do is mix in the tags. For the sponsored tag example, you can combine it with no follow. Adding the sponsored tag to no follow will give Google more information about your posts.

What’s the point and take away from these changes?

This change goes into effect March 1, 2020, and don’t worry because you don’t have to make modifications to your old links. The ones that were nofollow can just be left as nofollow.

This is a better way for Google to understand your content and whether or not they should put more weight into it.

When nofollow was introduced, Google would not count any link marked this way as a signal to use within our search algorithms. This has now changed.

All the link attributes — sponsored, UGC and nofollow — are treated as hints about which links to consider or exclude within Search. Google will use these hints — along with other signals — as a way to better understand how to appropriately analyze and use links within our systems.

This is why UGC links will be important when it comes to link building. Google loves to put weight on websites that regular visitors visit often and love. This is also why you see a lot of top websites like Quora rank pretty well because most of it is user generated content and questions. Google loves that.

What does this mean for link building?

We would recommend is that you continue to build as many links as possible, even if they are user-generated links. As long as they are from relevant sites, the referral traffic can generate you sales or leads. And if Google starts placing some value on these user-generated links, it can help boost your rankings.

This also means that the future of user-generated content websites might be a strong location to look into for link building and should be a heavy part of your link building strategy. This does not mean that you should go to random forums in your industry to spam links and signatures, but contributing here and there while doing some commenting will pay off in the long term. If anything, you’ll gain some decent awareness from it.

Now we also predict that most people won’t catch on this effect this early. It might take a year or two for companies to catch onto this, but our advice is to start building links around those new tags as well. Be an early adopter and dominate the search in the long term!

If you’re looking for custom link building campaigns to supercharge your organic rankings, then reach out to us and we’ll take good care of you!

95 Replies to “Everything you need to know about Google’s new link building policy in 2020”

  1. My brother recommended I might like this blog. He was entirely right. This post truly made my day. You can not imagine simply how much time I had spent for this information! Thanks! Ashleigh Galvin Kluge

  2. I was extremely pleased to find this great site. I want to to thank you for your time due to this fantastic read!! I definitely liked every little bit of it and I have you saved to fav to check out new stuff on your blog. Almeda Hort Takeshi

  3. that may be the finish of this article. Right here youll locate some websites that we consider you will enjoy, just click the links over Rochella Gil Sharline

  4. Hey there. I found your site via Google at the same time as looking for a comparable topic, your site got here up. It seems to be great. I have bookmarked it in my google bookmarks to visit then. Nola Vasili Shaver

  5. Hello there. I discovered your website by the use of Google at the same time as looking for a comparable matter, your site came up. It seems to be good. I have bookmarked it in my google bookmarks to visit then. Anallese Forrest Katzir

  6. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc, quis gravida magna mi a libero. Ainslie Stanleigh Amedeo

  7. Simply wish to say your article is as surprising. The clearness in your post is just nice and i could
    assume you are an expert on this subject.
    Fine with your permission let me to grab your RSS feed
    to keep up to date with forthcoming post. Thanks a million and please keep up the gratifying work.

    Also visit my web page; wallet field notes

  8. I read this article fully about the difference of most up-to-date and previous technologies, it’s remarkable article.
    asmr 0mniartist

  9. The road seemed to stretch on endlessly before us, but Alexis assured me that our journey was near an end. We’d turn before long into thick woods and travel through narrow, winding roads until we reached her family’s cabin. I had no choice but to trust her as GPS had given out nearly 20 minutes ago.

    “There’s good wifi and okay reception at the cabin,” she’d told me, “but you can’t get there unless you know the way.”
    https://AcvbnmklpoiuTrewqasdfh7653522.jimdofree.com/
    So here I was, driving alone in the middle of god knows where with a girl who was my student just a couple of weeks ago. Her and her four best friends had been together from first grade all the way through high school and now they had graduated with very different futures ahead of them. They had decided to kick off “the best summer ever” with a week long stay at Alexis’s family cabin. Alexis and I were heading up before everyone else, the four other girls and four guys.

Leave a Reply

Your email address will not be published. Required fields are marked *