Increasing a Music Studio Booking Marketplace Organic Traffic By 520%

1 min read

A music studio marketplace reached out to us to help them with their overall content strategy, implementation, and growth. Organic traffic, which made up 75% of their total website traffic, was declining 10% per month. They already had an in-house content writing and marketing team that was focused on long-form educational content.

Over the course of the next 6 months, we helped the team turn those numbers around. The company has been seeing a 520% growth in organic traffic (with more growth coming every day).

We always start off the process with a full content audit for our clients that’s already receiving traffic. We identified their largest competitors and the key elements that were driving results for each competitor.

Three quick action steps we needed to implement:

  1. We needed to take a more data-backed approach to content ideation to write about topics that were proven to generate results
  2. We needed to focus on generating backlinks in order to boost the company’s site authority and rankings.
  3. We had to find a way to take all the undervalue content and revamp them.

Based on the data we gathered, we decided that we would focus on more long-form educational content because that’s been doing well for them.

We identified 20% of articles that were driving 80% of organic traffic for each of their competitors. We visited sites like Quora and Reddit to understand the most common questions about potential customers who were asking about the music industry.

We then set out to create an enhanced version of these top-performing articles for their target audience.

We focused on creating long-form, educational guides based on these themes. We used SEMRush to identify the highest-searched keywords to target in these articles that would be possible to rank for.

After publishing these articles, we promoted each across relevant social channels. We then started phase 2 of our strategy: link outreach.

Link building in action

We started by identifying 1,000 industry-leading bloggers who had written about or linked to similar guides in the past. We started a conversation with these bloggers and shared our guides as another resource for their readers.

Over the course of the discussion, many decided to update their articles to link to these guides. Rankings climbed higher and higher with each new link.

Within the second month of working together, organic traffic changes began to shift from negative to positive.

Content updates

We revise title tags and meta descriptions and re-optimize each of these pages to incorporate semantically-relevant keyword phrases to enhance their rankings by adding more content and updating sources.


Organic traffic has grown by 520% over the past 6 months. To add to this, on-page metrics like bounce rate and average session duration have both seen improvements in the process. This serves as our strongest indicator that the quality and quantity of traffic coming from search engines have both seen significant improvements.

If you’re looking to grow your organic traffic like this company did, then reach out to us and we’ll come up with a custom content marketing plan for you.

44 Replies to “Increasing a Music Studio Booking Marketplace Organic Traffic By 520%”

  1. My spouse and I stumbled over here by a different page
    and thought I might check things out. I like what I
    see so now i’m following you. Look forward to
    checking out your web page yet again.

  2. Thank you for another informative website.
    The place else may just I get that kind of info written in such an ideal manner?
    I have a venture that I am simply now operating on, and
    I’ve been on the look out for such information.

    my homepage; marchegabonais.com

  3. My partner and I absolutely love your blog and find most of your post’s to be exactly what I’m looking for.
    Do you offer guest writers to write content in your case?

    I wouldn’t mind creating a post or elaborating on many of the subjects you write
    concerning here. Again, awesome blog!

    my blog post :: BodyCore Keto Reviews

  4. I will immediately grab your rss as I can’t to find your email subscription hyperlink or newsletter service.
    Do you’ve any? Please allow me realize so that I may just subscribe.


    Here is my homepage Muama Ryoko

  5. Hey there! I realize this is sort of off-topic
    however I needed to ask. Does operating a well-established website like
    yours require a large amount of work? I’m brand new
    to running a blog but I do write in my journal daily.
    I’d like to start a blog so I can easily share my personal experience and views online.
    Please let me know if you have any suggestions or
    tips for new aspiring blog owners. Appreciate it!

    Here is my web site Ice Box Air Cooler

  6. First off I want to say excellent blog! I had
    a quick question which I’d like to ask if you do not mind.
    I was curious to know how you center yourself and
    clear your thoughts prior to writing. I’ve had trouble clearing
    my mind in getting my ideas out there. I do
    take pleasure in writing but it just seems like the first 10 to 15 minutes are lost simply just trying to figure out how to begin. Any ideas or hints?

    My web-site … Keto Redux

  7. I know this if off topic but I’m looking into starting my own blog and was
    curious what all is required to get setup? I’m assuming having a blog like
    yours would cost a pretty penny? I’m not very internet smart so I’m not 100% sure.
    Any recommendations or advice would be greatly appreciated.

    Here is my web-site … SoloVolt Reviews

  8. Someone necessarily help to make severely articles I might
    state. This is the very first time I frequented your web page and so
    far? I amazed with the research you made to make this actual
    post incredible. Fantastic job!

    my blog: Phincat Review

Leave a Reply

Your email address will not be published. Required fields are marked *