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Increasing a Music Studio Booking Marketplace Organic Traffic By 520%

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A music studio marketplace reached out to us to help them with their overall content strategy, implementation, and growth. Organic traffic, which made up 75% of their total website traffic, was declining 10% per month. They already had an in-house content writing and marketing team that was focused on long-form educational content.

Over the course of the next 6 months, we helped the team turn those numbers around. The company has been seeing a 520% growth in organic traffic (with more growth coming every day).

We always start off the process with a full content audit for our clients that’s already receiving traffic. We identified their largest competitors and the key elements that were driving results for each competitor.

Three quick action steps we needed to implement:

  1. We needed to take a more data-backed approach to content ideation to write about topics that were proven to generate results
  2. We needed to focus on generating backlinks in order to boost the company’s site authority and rankings.
  3. We had to find a way to take all the undervalue content and revamp them.

Based on the data we gathered, we decided that we would focus on more long-form educational content because that’s been doing well for them.

We identified 20% of articles that were driving 80% of organic traffic for each of their competitors. We visited sites like Quora and Reddit to understand the most common questions about potential customers who were asking about the music industry.

We then set out to create an enhanced version of these top-performing articles for their target audience.

We focused on creating long-form, educational guides based on these themes. We used SEMRush to identify the highest-searched keywords to target in these articles that would be possible to rank for.

After publishing these articles, we promoted each across relevant social channels. We then started phase 2 of our strategy: link outreach.

Link building in action

We started by identifying 1,000 industry-leading bloggers who had written about or linked to similar guides in the past. We started a conversation with these bloggers and shared our guides as another resource for their readers.

Over the course of the discussion, many decided to update their articles to link to these guides. Rankings climbed higher and higher with each new link.

Within the second month of working together, organic traffic changes began to shift from negative to positive.

Content updates

We revise title tags and meta descriptions and re-optimize each of these pages to incorporate semantically-relevant keyword phrases to enhance their rankings by adding more content and updating sources.

 

Organic traffic has grown by 520% over the past 6 months. To add to this, on-page metrics like bounce rate and average session duration have both seen improvements in the process. This serves as our strongest indicator that the quality and quantity of traffic coming from search engines have both seen significant improvements.

If you’re looking to grow your organic traffic like this company did, then reach out to us and we’ll come up with a custom content marketing plan for you.

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