fbpx

SaaS Real Estate Case Study: Growing organic keywords and search by 900%

2 min read

In this case study, we’ll cover how we helped one of our clients in the real estate industry (SaaS Product) grow their organic keywords and search by 900% over the course of 6 months.

As of now, 85% of their user signups are coming from organic traffic due to the consistent amount of content that we put together for them on a weekly basis.

This client first approached us because they wanted to produce more long-form educational content for their readers. Their target is broad. Basically any real estate agent/broker could use their app. They’ve already been producing a good amount of content in-house, but none of them were highly search targeted or long-form evergreen.

The founders understood the importance of content marketing and how it could drive them more results in the long term, but they needed a good content marketing strategy as well as a plan of implementation that comes with content promotion as well.

Starting off with the basics

The first thing we did was to do intensive research on the market and their competitors. We took all the research data that we were able to gather and put together a spreadsheet that laid out all the search terms that their competitors were ranking for. It looked something like this:

This allowed us to narrow down on specific posts that competitors are ranking for and will allow our team to create content that is even more in-depth and better. It also helps us generate a lot of topic ideas and context.

Related Read: “These are our most favorite tools that we use to power our content marketing agency”

Next up, we did a good amount of research to pull a list of low hanging fruit keywords and compiled a spreadsheet based on that. It looked like this:

content marketing real estate keyword research

After doing all the research, we had a good idea about what type of content we need to write.

Taking action

As mentioned above, they already had a lot of in-house writers that wrote a good amount of content in the past, but a lot of them were outdated. The first plan of action was to revamp all those content, update them, and make it better while fixing all the internal linking to piggyback off the articles that are well-performing vice versa.

Our approach was to:

  • Take all the low word count blog post and update them.
  • Merge articles together to create longer-form content.
  • Implement a whole new list of targeted keywords and long-tail keywords.
  • Update all “old” content with the latest research links, prices, stats, and more.
  • Add more unique content based on the keyword research findings.

One of the best ways to rank better on Google is looking at the top 10 results for the desired keywords and reverse engineer what they already like to see.

Next up, we set up a consistent schedule for producing evergreen long-form educational content for real estate agents based on our research. This included 2-3 long-form blog posts a week, 2 ebooks/lead magnet per month, 2 newsletter sends per week, and on-going community engagement and guest posting.

Guest posting and link building require a lot of manual work, but it is necessary for increasing your rankings.

To maximize the value of content promotion, we also create a set of infographics and did manual email outreach to help with building backlinks.

Results

Our client was super happy with the results and continue to work with us today on content marketing and creation. Over the course of 6 months, we were able to achieve 900% increase in organic keywords and search traffic.

Search Traffic Organic:

organic traffic

Organic Keywords:

In addition to that, 85% of their incoming sign-ups come from organic search without having to spend any money on ads.

Are you looking for a result-driven content marketing service that actually works? Reach out to us and we’ll take good care of you!

121 Replies to “SaaS Real Estate Case Study: Growing organic keywords and search by 900%”

  1. Hi there, I would like to subscribe for this webpage to obtain latest updates, so where can i do it please help out. Sianna Israel Carmella

  2. Greetings! Very helpful advice on this article! It is the little changes that make the biggest changes. Thanks a lot for sharing! Eran Laird Anglo

  3. Superb page! I personally had a new scanning. I hope to read simple things much from your business. It looks like you may have superb details and furthermore thought. My organization is quite shocked due to this critical information. Francesca Matthaeus Devlin

  4. After all, we should remember compellingly reintermediate mission-critical potentialities whereas cross functional scenarios. Phosfluorescently re-engineer distributed processes without standardized supply chains. Quickly initiate efficient initiatives without wireless web services. Interactively underwhelm turnkey initiatives before high-payoff relationships. Holisticly restore superior interfaces before flexible technology. Reyna Pietrek Meri

  5. Hurrah! Finally I got a weblog from where I be able to actually take valuable facts concerning my study and knowledge. Karalee Mord Harv

  6. “I was pretty pleased to discover this site. I want to to thank you for your time due to this wonderful read!! I definitely really liked every little bit of it and I have you book marked to look at new things in your site.”
    שירותי ליווי

  7. “Right here is the right site for everyone who really wants to understand this topic. You realize a whole lot its almost hard to argue with you (not that I actually will need toÖHaHa). You definitely put a new spin on a topic that’s been discussed for decades. Excellent stuff, just excellent!”
    https://romantik69.co.il/

  8. Hey there! I’ve been following your site for a while now and finally got the courage to go ahead
    and give you a shout out from Dallas Tx! Just wanted to say keep up the good job!

  9. The road seemed to stretch on endlessly before us, but Alexis assured me that our journey was near an end. We’d turn before long into thick woods and travel through narrow, winding roads until we reached her family’s cabin. I had no choice but to trust her as GPS had given out nearly 20 minutes ago.

    “There’s good wifi and okay reception at the cabin,” she’d told me, “but you can’t get there unless you know the way.”
    https://telegra.ph/An-Anniversary-Trip-to-Remember-12-24
    So here I was, driving alone in the middle of god knows where with a girl who was my student just a couple of weeks ago. Her and her four best friends had been together from first grade all the way through high school and now they had graduated with very different futures ahead of them. They had decided to kick off “the best summer ever” with a week long stay at Alexis’s family cabin. Alexis and I were heading up before everyone else, the four other girls and four guys.

  10. Thank you a lot for giving everyone an extremely superb possiblity to discover important secrets from this site. It is usually so excellent and as well , jam-packed with a great time for me and my office peers to visit your website more than three times weekly to find out the new stuff you have got. Not to mention, I am actually satisfied with your mind-blowing tricks served by you. Some 3 points in this posting are rather the very best we have all had.

  11. Thanks for every other informative blog. Where else could I get that kind of information written in such a perfect means? I have a project that I am just now running on, and I’ve been on the glance out for such information.

  12. What i do not understood is in fact how you are now not really much more smartly-preferred than you may be right now. You are so intelligent. You already know thus considerably when it comes to this matter, produced me personally imagine it from a lot of various angles. Its like men and women don’t seem to be involved except it?¦s one thing to do with Woman gaga! Your individual stuffs excellent. Always maintain it up!

Leave a Reply

Your email address will not be published. Required fields are marked *