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A few years back, guest posting was one of the most effective budget-friendly content marketing strategies. Then the trend slowed down and companies stop using this technique to promote their products.
The truth is that guest posting is nowhere near dead. Matter of fact, it’s just as powerful as before, but it requires a lot of time and effort.
Ineffectual guest bloggers are somewhat like salespeople who go door-to-door to make a profit. They visit as many homes as possible, delivering the same sales pitch and hoping some of these people will answer positively.
On the other hand, prosperous guest bloggers can make themselves appear as the invited guest who shows up with an amazing item for the host. They ring the doorbell, properly follow the submission guidelines, and deliver a distinctive message.
What can you and others at your business do to be welcomed by a publishing website?
Well, you could try building a rapport with potential guest blogging hosts, don’t dump them in a ditch after the deal has been finalized. For this article, we’ll go over the proper steps you should take to build a connection, along with getting your articles published on, third-party websites where your content will benefit from their viewer base.
Let me go over some of the best tips for successful guest posting.
Be aware of your purpose for guest posting
Before you can even think about sending a pitch for a guest article, take the time to consider your goals behind this action. Why do you want to develop content for other sites to post?
Here are some reasons you should consider, try to pick two at a minimum:
- Extend your reach to a new but relevant crowd.
- Increase your credibility on the subject.
- Connect your brand and yourself to a reputable site.
- Become recognized as the go-to source for information on a subject.
- Acquire backlinks on prosperous sites to improve your website’s SEO or domain authority.
- Grow your social media presence.
- Generate more traffic to your site.
- Increase the number of readers you have.
When you become aware of your goals, you can choose the sites with guest blogging guidelines that will allow achieving your goals. For instance, if your plan is going garner a backlink for your website, don’t chase after a blog that doesn’t allow company links. Try your best to think creatively to accomplish your goals within the site’s guidelines.
For example, if your objective is to increase your audience, but the site isn’t allowing you to add a Call-To-Action, include a relevant link to a page on your website and include an irresistible subscriber offer on that page.
Search for potential sites that allow guest posting
As you search for available publishing options, make sure the site has an audience that you want to attract and covers topics relevant to your industry.
How to discover potential sites?
Most likely, you already aware of some sites that are part of your industry. But that shouldn’t be the end of your search for websites. Here what you can do:
- Ask coworkers and customers about their favorite industry or relevant topic-related sites, social media handles and so forth.
- Search for any keywords or industry discussion on a search engine to see which sites rank the highest for them.
- Take a look through these sites to assess the categories they cover. Often you can identify category by reading through article pages.
- Use tools such as Moz or SEMrush to assess which websites cover your topics or keywords and have high domain authority.
Now that you’ve gathered a list of websites where you’d want to publish your content, it’s time to inspect their blogs.
How to identify if the site accepts guest articles?
Start by checking if the site has a blog section. While this may seem an obvious thing to do, most people tend to overlook this. There are plenty of businesses out there who have never blogged on their site and still receive a request asking to publish a guest post daily.
If the website does have a blog section, look to see if they have some guest blogging guidelines, which should be obvious that they accept posts from others.
If the guest blogging protocols cannot be located, you’ll have to do some more digging. Look through the article bylines to see if any are written by someone who isn’t a part of the business. If the articles don’t include the author’s bio or company, you can investigate the authors by searching for their Linkedin profiles. If you are still having trouble figuring out if guest blogs are accepted, contact either the editor or chief in charge of the blog.
When you become aware that the site accepts outside articles, explore the content it publishes. Who are its main audience? What kind of topics does it handle? What content format is utilized? Its content is shared on various media platforms?
There’s a chance you can find all the answers to this in their blogging guidelines.
Create a well-informed pitch
Before we can discuss the key factors for a great pitch, let’s go through a few factors for a bad pitch. Most of the time when someone sends a pitch, they start by praising the website, only to reveal their insincerity by flinging around ideas that extend from the Internet of Things and the latest food trends to clothing and other miscellaneous subjects. The sender never read any of the articles on the site, let alone the guidelines for guest blogging, which details how your business only accepts completed articles and not pitches.
Here are some tips about what you should do to create a great and successful pitch for a guest post.
- The article should be relevant to the person, blog, and it’s audience.
- Write a gripping subject line.
- Get straight to the point and strong presence in three paragraphs or less.
- Develop a meta description to signify SEO relevancy.
- In short outline why you are the person to write this.
- Do not use exclamation marks.
Once you’ve sent them your pitch, don’t spam them with emails. Don’t follow up with them four times in a single week. It can take a while for them to respond, or they may reject it due to how needy you came off by following up far more than necessary.
Unless the guidelines have information about their usual response time, schedule a follow-up email for at least two or three weeks after you submit the pitch. And when you decide to check-in politely, make sure the correspondence includes the original email with an attachment. Don’t make the recipient have to dig through their inbox to locate the submission.
If the pitch is rejected, ask them if they can revise the pitch or submit another piece. That’s how you can develop a relationship without treating this entire interaction as a transaction.
Consider asking for feedback on what needs to be improved, but don’t ask them again. In certain cases, the site will gladly provide feedback. In other instances, the site may be receiving a lot of submissions to offer any constructive criticism. Although, if the pitch does get accepted, request for parameters such as a word count, preferred format, and style guide preferences.
Get ready to publish
Hitting every single requirement in advance and meeting those expectations is important for forming a long-term relationship. Make the piece for their audience, their blog, and your brand. To pull this off, you should:
- Build a compelling and precise headline.
- Type an SEO focused on meta description.
- Incorporate attribution.
- Ensure the information is up-to-date.
- Divulge any connection to sources
- Include only a few links to related and relevant content from your site.
- Include some links from the publishing site.
While reviewing your article, make sure it doesn’t come off as self-promotional. The site may become reluctant to publish the article, and you do a disservice to the readers by creating an advertising piece instead of content that’s helpful to them.
Lastly, send the piece in before or on the deadline. Stay open and flexible during the editing process.
Promote both content and partner
Request to know when the article will be published and let them know why you’d like to be told since you are planning to share and promote the piece on your channels. Although, don’t stop at only sharing them through social media. Look at your post-publishing history as steps in developing a better partnership.
Keep an eye on the comment section and respond to them, including the critical ones, even if the reply is something generic. A week after the article has been published, send a thank you letter to your contact and let them know what you did to promote the piece.
After a month or so has passed, follow up to ask how well the content was received from them. Don’t be afraid to inquire about opportunities for future blog posts.
Following each of these steps, your path to guest blogging will be welcomed with acceptance and maybe even excitement. Remember, develop a relationship, add value to the publisher first, and you’ll be on the proper track.