The Most Straight Forward Guide To Starting a Link Building Campaign

8 min read


If you want your business to rank well in search engines, you need links to your website from other websites. This process is called link building.

Links within the search engine’s view counted as votes of popularity and thus how well the site/page should rank. Link building is the process of getting other websites to link back to your site. 

These count as votes to your site and your content, and thus your website is seen as more valuable and relevant.

A link building campaign is all about actively trying to strengthen links to your website. Normally coincided with by some type of overarching objective. 

It will use assets that belong to other websites in order to acquire those links, and an asset can be anything from content, news, products, and services. 

Arranging a link building campaign

There are various amounts of components when conducting a link building campaign. Some of these will be vital towards achieving success and others will be useful but not completely necessary. It will all come down on a combination of your available assets and resources. 

Link building is a type of online marketing strategy and with any form of marketing, you should begin with having goals. Being aware of the goals for your campaign at the start will help ensure that you build a proper strategy that gives you the best possible chance at succeeding. 

You also need to make certain that the goals of your link building campaign connect closely with the overall goals of your company. 

For instance, “develop 10 links” is not a decent goal to reach if developing 10 links does not have any effect on the overall success of the business. 

At this point, we are dealing with a slight problem. We’ve become aware earlier that links are a strong part of the search engine ranking algorithms. So does that mean that reaching a goal of more links helps with the ranking? Helping with rankings helps generate more traffic and this helps attract more customers, right? 

All of this is quite true, although the issues are that it can sometimes take time for the links you’ve developed to start having an overall positive effect on rankings. it’s not as simple as developing link a single day and seeing improvement in the next one. This is especially true for competitive industries. 

This presents a problem for SEOs because it can be difficult to show that a link building campaign is successful, even if it reaches certain goals. Because of this reason, it’s very critical to not only set realistic goals but to make sure that the goals you’ve made are more intelligent than something like “build this amount of links”. 

The goals need to be connected to an actual organization goal and eventually having a positive effect on the bottom line of your business. 

For instance, you may wish to increase organic search traffic to generate more sales. Similarly, you need to inform those around you that SEO and link building doesn’t have an immediate effect and takes time. Like any other great marketing tactic, concentration should be on the long-term gains, not the short easy wins. 

This is the game of link building to increase brand awareness and rankings.

Follow vs non-follow links

When it comes to link building, it’s very important to understand the difference between follow links vs non-follow links or else you’ll be wasting all your effort link building the wrong type of links that won’t do you any good.

Followed links are the links that pass link juice and are guaranteed to help you rank better. If a link is followed and from a strong relevant website, then this is the best link you can get to help your rankings. By default, links are followed on the internet. Search engines since Google have historically relied on them to help rank sites.

Non-follow links are links that won’t give you any SEO juice or boost in rankings. Most websites will have both.

Usually, big media sites like news sites will make their links non-follow.


At the center of any link building campaign is the asset that you’re going to utilize to gain attention and earn links. This is otherwise known as the “hook” that will make consumers care about what you are offering, and will entice them to link with you. Assets will change from business to business and you need to assess which assets your business has that will be of interest to others and can be used in link building. 

Another asset that SEO’s continue to utilize is money. Clearly, all assets will probably require some investment, but these SEOs approach link partnership as a pure cash transaction.

Purchasing links is strictly against Google’s guidelines, and if a website is caught engaging in this practice, they will have to pay a heavy penalty and loss of traffic. Purchasing link is risky and normally the risk will outweigh the potential loss, so we urge you against such methods. 

Lastly, you need to ensure that the assets you build are relevant to the audience you’d like to gain the attention of. 

Types of links

When designating the strategy for your link building campaign, you’ll need to consider the types of links you need to gather. There are various types to consider:

  • Links to your homepage
  • Links to pages (such as category page)
  • Links containing your company name
  • Links containing the keywords you’re targeting

What’s more, there are various combinations of the above, such as a branded link to a deep page. Assessing the kind of links you require will start with a detailed link analysis of your current website as well as regarding how you rank for certain keywords in comparison to your competitors. 

Discovering link targets

At the start, you need to consider what type of people you should get in contact with, as you want to ensure that you are contacting people who are most likely to be interested in your content. If you contact people at random, your response rate will be on the lower scale, and you’re likely to give yourself and your website a bad reputation. 

If possible, before you start your link building campaign, you should have a decent idea of who you think will care about your content. If you create a piece of content that you want to link to, such as a survey, you should ask yourself at the beginning of the process who will care about it. 

This last piece is serious. While you may discover that it’s easy to get people to view your content, it’s a whole different level of engagement for them to link it. Linking to something requires a certain amount of time and effort, so you need to make someone care enough for them to not mind doing so. This hurdle for getting your content shared on social networks is much lower. Most people these days have a profile on social media sites such as Twitter or Facebook than a website or blog, making it much simpler to share things. 

Now how are you going to make people care enough to link them?

You need to come up with a hook that makes people care. You need to integrate this hook into your content from the beginning.

If you put off developing your hook until the moment you start your outreach, you may come to find that no one cares about the point of your content, the results being that you have devoted tons of time at crafting content no is interested in linking. 

Here are some hooks that can be used by you:

  • News
  • Controversial
  • Competition
  • Heavily detailed content

There are plenty of hooks to use, but the ones above should at least give you some idea about what you can offer to people that will make them interested in linking your stuff.

An easy exercise you can pull off is to go to your Facebook feed and search for links people are sharing. 

Take notes about what characteristics each link contains and try to discover a pattern. 

Those links are shared on Facebook may be new, because many people use the platform for personal stuff and may want to keep friends and family aware of serious situations going on around the world.  

Discovering your target audience

Once you manage to map out your ideas, it shouldn’t be too difficult to identify who is within your sphere of the target audience. Normally, you need some time to think about subjects related to your content. Here’s an example to give you an idea:

Imagine you are working on a piece of content named, The Definitive Guide to Nutritional Meals. You are creating this content because you wish to help people learn about the proper ways of eating and potentially selling your book on this topic. 

Now, who would be interested in this guide?

Fitness bloggers: Should be obvious since proper eating is required to maintain a healthy body.

Parents bloggers: They most likely want to be aware of the kinds of proper meals they can serve their kids and your guide will help them with this.

Food bloggers: People enjoy eating foods, but that doesn’t mean they all want to be consuming extremely fatty foods, food bloggers can learn plenty from these guide while still enjoying their favorite meals. 

Once you’ve come up with a few places that would be interested in your guide, you can now start researching these in greater detail to get a better idea of whether or not you stand a decent chance at getting a link from them. 

Methods on find link targets

For this part, we’ll outline a few simple strategies that you can use to turn your ideas of bloggers into a complete list of websites you can get in contact with. 

SEMRush is a great tool that you can also use to find valuable link building opportunities.

Search for a list of bloggers

One of the simplest and easiest ways to start is by searching through Google and typing something like “list of fitness bloggers” into the search engine. A single search should return you with a ton of lists to look through. The great advantage of using this method is that someone else has already done all the difficult work for you by curating the list. 

Once you’ve discovered a list, you can rapidly grab all of the URLs from the page using a tool such as Scraper, which can be found in Google Chrome’s Web Store extension area. You only need to right-click on one of the URLs and click on “Scrape similar”. 

Once that’s been done you can copy the list onto a spreadsheet. From here, you can search through all of them and find out if they are relevant to your content, and if so, find their content information. 


At this point, it’s time to start messaging people about your amazing content or campaign. You should begin with any high-tier target because they can not only get you a great result if they respond positively, but you can use them as social proof later on when you start reaching out to smaller sites. 

If a smaller site manages to see proof of an influencer that has liked a piece of content and shared it, they are going to be much more open to you when you’ve emailed them. 

This is the most tedious part of link building, but this is the best way to start and it’s a must in the link building process.

Let them know why they should care about your content

For this part of your link building campaign, you shouldn’t be having issues with this. If you’ve been developing a piece of content for a while now, during the start of its creation you should have determined the answer for the question, “ why would anyone care about this piece enough to link it?” Just keep in mind the hooks mentioned earlier in the article. 

The blogger you are reaching out to is most likely active in your industry and will be aware of the subject matter of your content, so read through their recent blog posts and, if possible, relate these to the reason you believe they should care. 

Actions you’d like them to take

Most outreach emails tend to tiptoe around the subject of what the sender actually wants. Some won’t even dare to mention the words link or SEO in fear of the blogger trashing the email. Although, you do need to actually find a way of getting the blogger to take action you’d like. At times, the action can be something else besides a simple link It could be a various amount of things such as: 

  • Sharing your content through social media platforms such as Facebook, Linkedin, and Twitter.
  • Embedding a content if its an infographic
  • Accepting a guest post from you, related to your content and linking it. 

While these are just a few examples, there are a variety of ways you can pull action and the barriers to each one are different.

The takeaway

If you manage to follow these steps and have the patience for them, you’ll start to see your website generate traffic over time. Just remember to stay realistic about your expectations and continue to build your link campaign. 

Are you looking for a done-for-you link building solution? We can help you manually build links. Reach out to us and we’ll take good care of you!

266 Replies to “The Most Straight Forward Guide To Starting a Link Building Campaign”

  1. Howdy just wanted to give you a quick heads up. The text in your article seem to be running off the screen in Ie.
    I’m not sure if this is a formatting issue or something to do with web browser compatibility but I figured I’d post to let
    you know. The style and design look great though!
    Hope you get the issue fixed soon. Thanks

  2. Oh my goodness! Amazing article dude! Thank you so much, However
    I am encountering problems with your RSS. I don?t understand the reason why I cannot subscribe to it.
    Is there anybody getting the same RSS problems? Anybody who knows the solution can you
    kindly respond? Thanks!!

    Also visit my web site Son

  3. Hey! I know this is kinda off topic but I was wondering which blog
    platform are you using for this site? I’m getting fed up of WordPress because
    I’ve had problems with hackers and I’m looking at alternatives
    for another platform. I would be fantastic if
    you could point me in the direction of a good platform.

  4. Thank you for any other informative web site.

    The place else may I get that type of information written in such a perfect approach?
    I have a venture that I’m just now operating on, and I’ve been on the look out for such information.

    Feel free to visit my website Gold Leaf CBD Reviews

  5. Myos tuottajan Microgaming -kolikkopelit ovat monille suomalaisille niin tuttuja, etta tuottajan uusista peleista on helppoa huomata jotain, joka paljastaa pelit juuri taman tuottajan tuottamiksi. Toki se kerrotaan jo pelien kaynnistymisen yhteydessa. Aika moni suomalainen on pelannut ainakin tuottajan jo monia vuosia sitten tuottamaa jackpotpelia nimeltaan Mega Moolah, jonka paavoittoja on tullut myos Suomeen. Lukuisat suomalaispelaajien suosion saavuttaneet kolikkopelit loytyvat NetEnt video slots -sarjasta. Tata on turha ihmetella, sisaltavathan pelimme reilusti ensiluokkaisia erikoistoimintoja nayttavilla grafiikoilla viimeisteltyina. Omat suosikit loytyvat taatusti niin suoraviivaisesta toiminnasta kuin hienostuneista lisaominaisuuksista nauttiville. Samoin pelien teemoissa riittaa valinnanvaraa moneen makuun. Ainakin seuraavia Suomen suosituimpiin lukeutuvia peleja kannattaa ehdottomasti kokeilla!  http://www.nightowlracing.com/community/profile/genievillanueva/ Onlinecasinofortuna.com tarjoaa tietoa erilaisista online-kasinoista ja uhkapeleista Internetissa. Keraamme vinkkeja, jotta sinulla on paremmat mahdollisuudet voittaa. Loydat myos parhaat kasinobonukset ja tarjoukset kanssamme. Verkkopelaamisen suhteen olet tullut oikeaan paikkaan. Pelaa fiksusti, voita iso! Slots Magicilla bonukset eivat lopu liittymisbonukseen, silla kasino tarjoaa pelaajilleen monia muitakin bonustarjouksia. Kasinon promootiosivuilla riittaa asiaa, joten vaihtoehdot ja mahdollisuudet eivat varmasti lopu kesken. Kasino tarjoaa erilaisia kasinobonuksia ja kilpailuja hyvin paljon, ja sen lahettama uutiskirje tuo myos aina mukanaan uusia bonus- ja ilmaiskierrostarjouksia. Kannattaa myos tutustua muiden kasinoiden ilmaista pelirahaa tarjouksiin.

  6. Акционерное общество «Современные Наукоёмкие Технологии» (АО «СНТ») представляет свою собственную линейку премиальной досмотровой техники SmartScan, максимально отвечающую требованиям и на 100% соответствующую российским условиям эксплуатации Кирилл, 40 лет (Екатеринбург): К голубому пленочному покрытию может быть добавлено до 30 мкг/г ванилина и/или биотина; при этом содержание одного или обоих компонентов в пленочном покрытии составит до 0,75 мкг, 1,5 мкг и 3,0 мкг для дозировок 25 мг, 50 мг и 100 мг, соответственно.
    Эти капсулы я принимал курсом, ровно две недели, мне хватило получить от них массу плюсов. Они не имеют мощного быстрого эффекта, тут суть в постепенном нарастании и это мне понравилось, на третий день у меня уже потенция приходила в хороший тонус, а на второй неделе так вообще всё супер. И приятно то, что я уже месяц не принимаю капсулы, а эрекция хорошая как во время приёма. Рд что привыкания не вызывают.

  7. Just want to say your article is as surprising.
    The clarity in your post is simply nice and i could assume you’re an expert on this subject.
    Fine with your permission allow me to grab your RSS
    feed to keep up to date with forthcoming post. Thanks a million and
    please continue the gratifying work.

  8. Hi there, i read your blog from time to time and i own a similar one and i was just wondering if
    you get a lot of spam remarks? If so how do you prevent it, any plugin or anything
    you can suggest? I get so much lately it’s driving me crazy so any support is very much

  9. I loved as much as you will receive carried out right here.

    The sketch is attractive, your authored subject matter stylish.
    nonetheless, you command get bought an edginess over that you wish be delivering the following.
    unwell unquestionably come further formerly again since exactly the
    same nearly a lot often inside case you shield this increase.

    Also visit my blog: Ilok Air Portable AC

  10. Nice blog here! Also your website loads up fast! What host are you using?

    Can I get your affiliate link to your host? I wish my site
    loaded up as quickly as yours lol

    Check out my blog; Testo Bull

  11. Just want to say your article is as surprising. The clearness
    in your post is simply nice and i can assume you’re an expert on this subject.
    Well with your permission allow me to grab your RSS feed to keep up to date with forthcoming post.
    Thanks a million and please keep up the gratifying work.

  12. Hello! I just wanted to ask if you ever have any issues with
    hackers? My last blog (wordpress) was hacked and I ended up losing a
    few months of hard work due to no backup. Do you have any
    solutions to prevent hackers?

    Feel free to surf to my website; TestoXmen Reviews

  13. When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each
    time a comment is added I get several emails with the same
    comment. Is there any way you can remove me from that service?
    Appreciate it!

  14. Attractive section of content. I just stumbled upon your weblog and in accession capital
    to assert that I get actually enjoyed account your blog posts.
    Anyway I’ll be subscribing to your augment and even I achievement you
    access consistently fast.

    Take a look at my web-site … UltraXTend Review

  15. I comment each time I especially enjoy a article on a blog or I have
    something to contribute to the discussion. Usually it’s caused by the fire communicated in the
    post I read. And on this post The Most Straight Forward Guide To Starting a
    Link Building Campaign – SumoDash. I was excited enough to drop a thought :
    -P I do have a couple of questions for you if you do not mind.

    Is it just me or do some of these remarks appear as if they are written by brain dead individuals?
    😛 And, if you are writing at additional social sites, I would like to keep up with you.
    Would you make a list every one of your community pages like your linkedin profile, Facebook page or twitter feed?

    My blog :: CutSlim Keto

  16. I was just seeking this info for a while. After 6 hours of continuous Googleing, at last I got
    it in your site. I wonder what’s the lack of Google strategy that don’t rank this kind of informative sites in top of the
    list. Generally the top web sites are full of garbage.

    my website … laser hair removal

  17. I’m really enjoying the theme/design of your blog. Do you ever run into any browser compatibility issues?
    A number of my blog audience have complained about my site
    not working correctly in Explorer but looks great in Safari.
    Do you have any advice to help fix this problem?

    Stop by my site: https://varios-irc.es/

  18. Thanks for sharing excellent informations. Your web site is so cool.
    I am impressed by the details that you’ve on this blog.
    It reveals how nicely you understand this subject.
    Bookmarked this web page, will come back for extra articles.
    You, my friend, ROCK! I found simply the information I already searched
    everywhere and simply couldn’t come across. What
    an ideal website.

    my homepage natural testosterone levels

  19. Heya this is kind of of off topic but I was wanting to know if blogs use WYSIWYG editors or if
    you have to manually code with HTML. I’m starting a blog
    soon but have no coding skills so I wanted to get guidance from someone with experience.
    Any help would be greatly appreciated!

    Feel free to surf to my web-site … best lovemaking tips

  20. After going over a few of the articles on your web page, I honestly appreciate your
    way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Please check out my web site as well
    and let me know what you think.

    My blog marijuana seeds

  21. Have you ever thought about writing an ebook or guest authoring on other blogs?
    I have a blog based upon on the same topics you discuss and would really like to have you share some stories/information. I know my subscribers would enjoy your work.

    If you’re even remotely interested, feel free to shoot me an e-mail.

    My blog http://www.aniene.net

  22. Thanks , I’ve just been searching for info approximately this topic
    for a long time and yours is the best I’ve discovered till
    now. But, what in regards to the conclusion? Are you certain concerning the supply?

  23. I know this website offers quality dependent articles and
    extra material,
    is there any other web site which gives these
    things in quality?

  24. Приготовили для Вас восемнадцать
    последних сериалов для
    настоящих фанатов драмы.
    Бумажный дом 5 сезон 7 серия смотреть онлайн
    смотреть онлайн, сезон, сериала.

    Смотрите по году выхода, Сериалы
    жанра “Ужасы”. Помимо прочего все
    мы всегда готова предоставить перечень телеканалов Киносерия,
    HD Интер, 4K Интер, прямой эфир BBC World News,
    трансляция Россия 24.

  25. Опять для вас четырнадцать самых популярных сериалов для истинных ценителей фэнтези.
    Полицейский с Рублевки 6 сезон (2021) 1 2 3 4 5 6 7 8 серия все сезоны, все серии.
    Смотрите с удовольствием по дате выхода, Сериалы жанра “Приключения”.
    Точно также мы вам предоставляет
    программу телеканалов Пятница, HD Россия 1, 4K Дом кино, прямой эфир ICTV, трансляция

  26. Eve Online has entered uncharted space. After only being available for players who pay a monthly subsciption for more than 13 years, CCP Games has launched a the new Ascension expansion that adds a free-to-play option for those wanting to try the game. Omega time Another 7 weeks passed between posts – where does the time go? I am not playing EVE, but it is not just EVE’s fault. Real life is smashing me to smithereens. I have been saying that for years, but it just keeps on getting worse. The extra job I reluctantly took on before Christmas has resulted in a stupid amount of additional hours, far too much I am not paid for. My wife – whose scheduling of our kids lives long ago passed child abuse levels, has gone berserk. There is no room for EVE. There is no room for me. It is all just very unpleasant. http://www.canmaking.info/forum/user-893748.html cmo.com.au @ZombiesRunGame i use while cycling!! Awesome awesome app. Looking forward to season 4. 5 missions in season 3 left so perfect timing! Stand up and fight back against the undead hordes of brain-hungry zombies. These repulsive monsters crave the sweet taste of human brains but you’ll only feed them hot lead. Our Zombie Games have all the blood, guts, gore, and glory you could ever want! Based on the popular comic by Robert Kirkman, The Walking Dead begins with the story of Lee, a former lecturer who was on his way to prison for murder. Unbeknownst to the driver, a zombie crawls out in front of the police patrol car and you’re thrown headfirst into the zombie apocalypse.

  27. Hey I am so thrilled I found your blog, I
    really found you by accident, while I was researching on Askjeeve for
    something else, Anyways I am here now and would just like to say thank you for a
    fantastic post and a all round exciting blog (I also love the theme/design),
    I don’t have time to browse it all at the moment but I have saved it
    and also added your RSS feeds, so when I have time I will be back to
    read much more, Please do keep up the great job.

    Here is my web site – http://www.consulenzaleonardo.com/modules.php?name=Your_Account&op=userinfo&username=HebblethwaiteBrock

  28. I’m still learning from you, but I’m making my way
    to the top as well. I certainly enjoy reading all that is posted on your site.Keep the aarticles
    coming. I loved it!

    Also visit my web-site dry skin

  29. Excellent blog right here! Additionally your site quite a
    bit up fast! What web host are you the usage of? Can I
    get your associate hyperlink for your host? I wish my website loaded
    up as quickly as yours lol.

    my web-site; Deena

  30. I used to be recommended this web site by means of my cousin. I’m no longer certain whether this post is written by means of him as nobody else recognize such particular approximately my trouble. You are amazing! Thanks!

  31. Do you have a spam issue on this site; I also am a blogger, and I was wanting to know your situation; we have developed some nice practices and we are looking to trade methods with other folks, be sure to shoot me an e-mail if interested.|

Leave a Reply

Your email address will not be published. Required fields are marked *