fbpx

The Quick and Easy Guide To Speeding Up Your Website For The Best SEO Performance

4 min read

site speed seo sumodash

Did you know that page speed is one of the most important factors when it comes to search rankings? Most aren’t aware of this but having a website that takes longer than three seconds to load on mobile can result in losing over 53% of your visitors. 

That’s scary right? Imagine all the potential customers you’re missing out on.

This is shocking news to most people since those statistics can be quite horrifying to look at. A study conducted by Google’s Mobile Page Speed revealed that people browsing on mobile were most likely to bounce off the website the longer a page takes to load. Google has also stated that the ideal loading time for a site is under five seconds. While loading a site faster than that would be great, having five seconds is the bare minimum benchmark to make sure visitors don’t go head to a competitors website. 

It won’t matter if the content you have is the best around, if your website is to slow, visitors will go searching for a faster source. You already have a small window of opportunity to get your content loaded and in front of readers.

Well-written, thoughtful content should keep the readers around, but your first step is to get your readers to stay. You can’t do that if over 50% of your visitors are bouncing off your site. 

Identifying if your site is slow

Now that you’ve become aware of the effects your site speed can have, what can you do about it?

The first thing you need to do is evaluate your site. Fortunately, there are various resources available to help you assess your websites speed. Google offers PageSpeed Insights, which tests your site and return a speed score.

The higher the speed score is, the faster your website is, although if it has a lower score that means you have some work ahead of you. Google also offers an interesting ranking system, green for great, orange for average and red is slow. 

Using a free tool like Pingdom, you’ll be able to check how fast your site loads.

site speed score seo - sumodash

Making your website faster

Since you’ve evaluated your website and fixed the serious reported problems you’ll probably be wanting to make your site much faster. It’s a great idea to pull off. The faster the site, the quicker your products get to your consumer.

The more visitors, the higher the sales go. Naturally, you want to increase the speed of your site. 

So how do you pull this off? Well, each website is different from one another, but here are some techniques that will work on most websites. 

Content Delivery Networks (CDN)

Content Delivery Networks (CDN) is one way to deliver your content to visitors. They will work with pretty much any type of website out there, whether you are using hand-coded HTML or a CMS such as WordPress. 

What is CDN?

To better grasp how CDNs work, you need to learn how websites operate.

Websites are stored on servers. When someone accesses a website their browser will reach for the server and ask for the website information. The server then sends the data back and the website begins to load. Because of the computer’s computational capabilities, this usually happens within a few seconds. 

Now, what does CDN do?

 CDNs use a distributed network, which means it uses a bunch of servers that are spread all over a massive geographical area. These servers all connected and have access to similar data. Content using the CDN is shared between all servers. When the visitor is attempting to view your content, the CDN decides which server is closest to the visitor and then utilizes it to lead the content. 

In short, it all comes down to locating the shortest path. 

For example, if your website is based in the US, but the reader accessing your content is from Australia, the server closest to the user will return the information.

This cuts down on the time it would take for the user’s browser to send the request and server in the US to send the information back to the user. 

Selecting a CDN

There are plenty of CDNs to choose from, each having their own specialties and compatibilities. 

Deciding on one of them will come down to a variety of factors. However, here are two significant factors you should consider:

Geographical location

For instance, if your audience base primarily comes from Canada, you should get a CDN that has many servers in Canada. 

Billing methods

Rates and billing policies will defer by each provider. Certain CDNs are billed monthly based on the amount of bandwidth your CDN used, and others will simply charge a flat fee. Choose a CDN provider with a price policy that works best for your website. 

If your site will experience spikes in traffic from time to time, and you may want to choose the flat fee option for your CDN. Although, if your site has a very steady, low amount of traffic, a plan based on the bandwidth may be more cost-efficient. 

Compression

If you want even more ways to speed your website up, consider making it smaller. We don’t mean you should start removing content, but simply compressing it.

Compressing your website and images reduces their size, thus making it much quicker to load a page. This concept may seem familiar if you’ve ever tried to attach and send a photo in an email.

While there’s a wide assortment of resources out there to help you compress website parts, we’ll only cover the two main compression options, those being images and webpages. 

Images

The process for this one is quite simple. There are many amazing image compressors available for free. All you have to do is find a compressor suited for your needs, upload the image, and let the compressor do its magic.

Some compressor will even come with a “lossless” option, which keeps the image looking in great condition. 

While for most people it may not seem like much, image compression can make a huge difference in loading times, especially on image-intensive websites.

Webpages

Compression not only helps with speeding up your website but has the possibility of reducing the amount of bandwidth you use. An open-source software utility that compresses and decompresses content is available on the net. Using one can help reduce the size of your webpages, though keep in mind that the installation may vary based on your web hosting server and whether you are using CMS such as WordPress. 

Redirect sparingly

Redirects are amazing. They help route traffic, can save your SEO, and keep this running seamlessly. Although, having too many of them can lead to some adverse effects. 

Having too many redirects can potentially slow down your website and also cause your webpage to timeout.

Because of this reason, it’s recommended that you do not chain together more than three redirects. Although, while three redirects are acceptable, every redirect stacks more loading time.

The fewer redirects you have, the quicker the connection between your site and visitor can be done. 

Minification 

Minifying is the process of removing whitespace from your Javascript and CSS files. This may not seem like much, but if those files are large enough, it can make a nasty dent on the amount of space the files fills up.

The less a website has to load for visitors, the quicker it will become. You should take the time to manually remove the white space from your files. Although if you don’t have the time to manually remove them, you can use an automatic minifier that will remove the white space for you.

Conclusion

You’ve finally begun to take the proper steps towards making your website faster and retaining your visitors. Just remember that no amount of site speed will improve a piece of written content. Although, a faster site can be the solution for attracting a larger audience and leading those readers to your content.

Looking for an all-in-one done for you content marketing solution that works? Reach out to us anytime and we’ll double your results 🙂

77 Replies to “The Quick and Easy Guide To Speeding Up Your Website For The Best SEO Performance”

  1. Does your site have a contact page? I’m having trouble locating it but, I’d like to shoot you an e-mail.
    I’ve got some creative ideas for your blog you might be
    interested in hearing. Either way, great site and I look forward to seeing it expand over
    time.

  2. We are a group of volunteers and starting a brand new scheme in our community.
    Your site provided us with useful information to work on. You
    have performed a formidable activity and our whole community shall be
    grateful to you.

    my webpage … craksracing.com

  3. Ӏ don’t know if it’s just me or if everybody else encountering problеms ᴡith your
    webѕite. It aрpears as though some of the written text
    within your content are running off the screen. Can somjeone
    else pⅼease provide feeedback and let me know if this is happening to them aas welⅼ?
    This might be a iѕsue with my internet browѕer because I’ve had
    this happen previously. Cheers

  4. I know this if off topic but I’m looking into starting my own blog and was
    curious what all is required to get setup? I’m assuming having a blog
    like yours would cost a pretty penny? I’m not very internet savvy
    so I’m not 100% certain. Any suggestions or advice would be greatly appreciated.
    Thanks

    My homepage Fast Action Keto Ingredients

  5. Hi I am so grateful I found your weblog, I really found
    you by mistake, while I was browsing on Digg for something else, Regardless I
    am here now and would just like to say many thanks for a tremendous post and a all round
    interesting blog (I also love the theme/design), I don?t have
    time to look over it all at the moment but I have bookmarked it and also
    added your RSS feeds, so when I have time I will be back to read more, Please do keep up
    the superb b.

    My web-site dumankayahifit.com

  6. Saya telah berselancar online lebih dari 4 jam hari ini, namun saya
    tidak pernah menemukan artikel menarik seperti milik Anda.
    It is cukup berharga bagi saya. Secara pribadi , jika
    semua pemilik web dan blogger membuat konten yang baik
    seperti yang Anda lakukan, web akan menjadi a jauh lebih berguna
    dari sebelumnya.

    Take a look at my web-site: Joker123ent

  7. Wow, marvelous weblog layout! How long have you
    ever been running a blog for? you made blogging look easy.
    The entire look of your web site is great, as well as the content material![X-N-E-W-L-I-N-S-P-I-N-X]I just could not leave your site before suggesting that I actually loved the usual information an individual provide on your visitors?

    Is gonna be again steadily in order to check out new posts.

    my blog: librarius.main.jp

  8. Saya telah menjelajah online lebih dari 3 jam hari ini, namun saya tidak pernah menemukan artikel menarik seperti milik Anda.

    It’s cukup berharga bagi saya. Menurut pendapat saya , jika semua pemilik web dan blogger membuat konten yang baik seperti yang
    Anda lakukan, web akan menjadi lebih berguna dari
    sebelumnya.

    Stop by my blog post – Support Joker123 Net (https://Joker123Slots.Com)

  9. Does your site have a contact page? I’m having trouble
    locating it but, I’d like to shoot you an email. I’ve got some ideas for your blog you might be interested in hearing.

    Either way, great website and I look forward to seeing it expand over time.

    Review my web site – Rhino Spark Pills

  10. After checking out a number of the articles on your website,
    I seriously like your way of blogging. I saved it
    to my bookmark website list and will be checking back
    in the near future. Please visit my website as well and let me
    know what you think.

    Feel free to surf to my site :: Body Core Keto Review

  11. Currently it appears like Drupal is the preferred blogging platform out there right now.
    (from what I’ve read) Is that what you are using on your blog?

    My blog post :: Keoni CBD

  12. I have to express thanks to this writer just for bailing me out of such
    a situation. Because of exploring through the the web and obtaining
    suggestions which are not beneficial, I thought my life was well over.
    Living without the presence of approaches to the issues you’ve resolved
    as a result of your good guideline is a critical case, and ones which may have in a wrong way damaged my entire
    career if I had not discovered your web site.
    That talents and kindness in controlling all the stuff was
    precious. I don’t know what I would’ve done if
    I hadn’t come across such a point like this. I’m able
    to at this point look ahead to my future. Thanks for
    your time so much for the impressive and results-oriented help.
    I will not hesitate to refer your web sites to any person who needs direction on this topic.

    Also visit my website: Testo Fit Extreme Pills

  13. Hey! I realize this is kind of off-topic but I needed
    to ask. Does running a well-established blog such as yours take
    a large amount of work? I’m completely new to writing a blog however I do write in my journal everyday.
    I’d like to start a blog so I can share my own experience and
    feelings online. Please let me know if you have any recommendations or
    tips for brand new aspiring bloggers. Thankyou!

    my page Ice Box Air Cooler Review

  14. If some one wants to be updated with most up-to-date
    technologies afterward he must be pay a visit this website and be up to date every
    day.

    My blog post – Keoni CBD

  15. I almost never write comments, but after looking at a few of the remarks on this page The Quick and Easy Guide To Speeding Up Your Website For The Best SEO Performance – SumoDash.
    I do have a couple of questions for you if you tend not to mind.
    Could it be simply me or does it appear like some of these responses come across as if they are written by brain dead people?

    😛 And, if you are posting on other sites, I would
    like to keep up with everything fresh you have to post.
    Could you list of all of your shared sites like your twitter
    feed, Facebook page or linkedin profile?

    Visit my blog post – Nitro Strive Reviews

  16. I was wondering if you ever thought of changing the
    page layout of your website? Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content
    so people could connect with it better. Youve got an awful lot of text for only having one or 2 pictures.

    Maybe you could space it out better?

    Here is my web page … MaxBrute Reviews

  17. Aw, this was an incredibly good post. Taking a few minutes and actual effort
    to create a good article? but what can I say?
    I put things off a whole lot and never manage to get anything
    done.

    Look into my web page: Helio CBD Review

  18. I simply could not go away your site before suggesting that I really
    loved the standard info a person provide to your visitors?
    Is going to be back incessantly in order to inspect new posts.

    Also visit my web-site … Slimingo Reviews

  19. Thanks for another excellent article. The place else could anybody get that kind of info
    in such an ideal approach of writing? I’ve a presentation next week, and I am
    at the look for such information.

    Feel free to surf to my blog Viking XL

  20. Howdy! I could have sworn I?ve visited this blog before but after
    browsing through a few of the posts I realized it?s new to me.
    Nonetheless, I?m definitely happy I stumbled upon it and I?ll be
    bookmarking it and checking back regularly!

    my web blog – Rueben

  21. Excellent blog! Do you have any suggestions for aspiring writers?
    I’m planning to start my own website soon but I’m a little lost on everything.

    Would you suggest starting with a free platform like WordPress or
    go for a paid option? There are so many choices out there that I’m completely overwhelmed ..
    Any ideas? Kudos!

    Here is my web blog; Herbivore CBD Review

  22. Hey I know this is off topic but I was wondering if you knew of
    any widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would
    have some experience with something like this. Please let
    me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

    Here is my site – Keto Boom BHB Review

  23. I was reading through some of your content on this
    internet site and I conceive this web site is very instructive!
    Retain putting up.

    Here is my blog post: Slimingo

  24. Good day! I could have sworn I?ve visited this blog before but after going through some of the articles I realized it?s new
    to me. Anyhow, I?m certainly pleased I discovered it
    and I?ll be book-marking it and checking back
    frequently!

    Also visit my page … Slimingo Keto Pills

  25. Unquestionably believe that which you said. Your favorite justification seemed
    to be at the web the simplest thing to take note of.
    I say to you, I certainly get annoyed even as people think about concerns
    that they plainly do not know about. You managed to hit the nail
    upon the top as smartly as outlined out the whole thing
    with no need side effect , folks can take a signal. Will likely be back to get more.

    Thanks!

    Feel free to visit my website … New Flow XL Male Enhancement Reviews

  26. I was excited to uncover this page. I want to to thank
    you for your time for this fantastic read!! I definitely really liked every bit of it
    and I have you saved as a favorite to look at new things in your blog.

  27. Hiya, I am really glad I have found this info. Nowadays bloggers publish only about gossips and net
    and this is actually irritating. A good blog with interesting content, this is what I need.
    Thanks for keeping this website, I’ll be visiting it. Do you do newsletters?

    Can not find it.

    my blog – wikinvesting.org

Leave a Reply

Your email address will not be published. Required fields are marked *