fbpx

Use This Simple Trick To Re-Engage With All Your Inactive Email Subscribers

5 min read

You’ve worked hard to build that email list and you’re able to convert a lot of users into paying customers, but one of the hardest things to do is to keep them engaged. The truth is that most people tend to stop checking your emails regardless on how many offers you send them. Whether you believe it or not, your contact database is full of leads who are ready to get back in touch with you. A big email list doesn’t mean anything if half of your subscribers are inactive.

According to HubSpot, the average email marketing list loses 22.5 percent of its contacts every year. So what can we do about it? In this guide, I’ll be sharing a simple trick that you can use that will help you re-engage your list of inactive subscribers.

Segmenting

This is the hard and tedious part of re-engaging with your email list of inactive subscribers. You have segment out the users on your list that haven’t been active. There isn’t a “correct” way to do this. Every company does it differently depending on your product. Let’s say you’re a SaaS company and you’re using Intercom. You can segment out your list based on their activeness. Intercom has a segment for users that are “slipping away”. You want to tag the users that are slipping away and export a list for your re-engagement email campaign.

If you have a huge email list built within Aweber/Mailchimp or another email service provider, you might want to look at the date that they’ve subscribed to the list. There are a couple ways you can segment your list of inactive subscribers if you’re using a service like Mailchimp.

One of the best ways would be segmenting your list by campaign activity. When you segment by campaign activity, you identify subscribers who received recent campaigns, but didn’t engage with them. You can choose to show subscribers who didn’t open or click all of the last five campaigns, any of the last five campaigns, or all recent campaigns. For a detailed guide on how to do it within Mailchimp, check out this article.

Most email service provider platforms will have a way for you to create a new list based on the segments that you tagged your subscribers as. Regardless on the method you choose, just make sure you create a new list of inactive subscribers so that you can start the re-engagement campaign.

The 9 Word Email Method

Perfect! Now that you’ve set up your list of inactive subscribers, it’s time to re-engage with them. In this guide, we’ll be using the 9 word email method. The 9-word email is a fast and easy way to re-engage your email list of inactive subscribers while also testing the quality of your contact database. It is a successful quick and effective tactic for turning your list of inactive email subscribers into active ones again!

The process is quite simple and it works like a charm. Here’s how it works. You’re going to send a simple email to them that looks something like this:

  • Are you still looking for a customer feedback tool?
  • Are you still looking to convert more paying users?
  • Are you still looking to improve your onboarding experience?
  • Are you looking for a better way to re-engage your leads?

This does not need to necessary 9 words. It can be 8 or it can be 10, but 9 words is the rule of thumb. The whole goal of this “9 Word Email” trick is to re-engage with your user with the simplest way possible.

In our case, we generated this simple 9 word email by using our own one-click survey feature. The whole process took me less than 2 minutes to set up. All I did was log into YesInsights and created a regular survey. I also used our “auto follow up” feature, which I’ll be explaining a little later in the article. After creating the survey, I just simply paste the survey into my email service and YesInsights will track all the responses as well as their email address and name. If you’re using YesInsights, you can embed this within Intercom, Mailchimp, Infusionsoft, Convertkit, Drip, and many more.

You can use this for any type of business you are running. It doesn’t matter if it’s an e-commerce business, SaaS product, or digital products. If you’re running an e-commerce site, make sure you apply this to all your emails that you send out for everyone that abandon your cart.

Right after the user answers a survey, I trigger an automatic follow up email offering them a discount code to thank them for answering my survey. Here’s how the email look:

This creates what I call a “Double win”. I was able to successfully re-engage with the lead as well as offer him a free discount. This makes the customer feel good and they’ll be more willing to apply the discount code. You can get creative with this by triggering a free e-book or a referral code for them to refer their friends onto your platform.

Why does this work?

The reason the 9-word email works is because it’s short, personal, and expects a reply. It jumps right to the decision making step for your recipient by honing in on your ultimate value proposition.

Another reason why this works so well is because it creates curiosity for your prospects. They wonder why you are asking and this and if they are still remotely interested in what you have to offer there is a good chance they will reply. Psychology comes a long way ?

Another strong reason why this works is because it is a one-click survey that usually receives 4–6x higher response rate compared to traditional long form surveys.

When Kapost sent a survey to 23,310 marketers, only 1.1% of people completed it.

That’s a horribly low response rate, but it’s actually very common. Most surveys are blasted to everyone on a huge list with little context. Customers don’t care enough to respond.

There are 3 big advantages of using inline email surveys:

  1. It feels like a natural part of your email content
  2. Customers can respond painlessly with one click
  3. You don’t have to send extra emails asking leads to take a survey

It’s literally the most scalable, yet non-intrusive way to get customer intel.

And if you ask the right questions, you can actually get people to recommend your product even if they never convert to a paid customer. It’s very powerful.

Take one of our customers Ben as an example. He runs a car tuning education site that teaches car enthusiast how to tune their vehicles. Originally Ben had a list of 40,000 inactive subscribers. After using this simple trick, Ben was able to re-engage 10,000 of them. That is huge! Here’s the exact survey that Ben used in his funnel to re-engage his inactive subscribers:

It’s so simple that it works!

Want another case study of this 9 word email trick? Check out this podcast interview on how a woman received 750 responses after emailing 1,200 people on an inactive list (a 62.5% response rate!). To drive home the point, a listener sent the 9 word email question to his audience and reported back:

Okay so I took the 9 word email question, sent it out to my main market. I started freaking out when I received 300 responses before the show was over. I had failed to think the process all the way through. I hadn’t thought about what they hell I was going to say to them when they responded. lol. Wasn’t expecting that quick of a response. Especially since I sent the message out on Thursday morning at 1:10am EST. Thanks for the info.

This is the most effective 9 words you’ll send!

But I’m afraid to send an email

A lot of people tell me that they don’t want to bug their customers with questions, but you shouldn’t fear this.

When you send this email 3 possible things can happen:

  1. They don’t respond — Which is fine! At least you tried.
  2. They reply and say no or not interested — You might be able to reply to them to figure out why they’re not interested and narrow down their pain point somemore.
  3. They say Yes I’m interested — Jackpot? Double win!

A key when sending emails to prospects is to take things slowly and not try to force everything in at once. This 9 word email trick keeps things simple and it’s worth a try. Just make sure that you track all your results and talk to your customers as much as possible.

I hope this article helps! ?

Hit me up on Twitter @itswilson8 Cheers!

760 Replies to “Use This Simple Trick To Re-Engage With All Your Inactive Email Subscribers”

  1. After exploring a number of the blog posts on your web page, I really like
    your technique of blogging. I saved as a favorite it to my bookmark webpage list and will be checking back soon. Take a look at my website as well and tell me
    how you feel.

  2. Pingback: keto rules
  3. Pingback: stromectol otc
  4. I just couldn’t leave your website prior to suggesting that I extremely loved the standard info an individual supply on your visitors? Is going to be again continuously to inspect new posts.

  5. Comments are closed. Tutkimuksemme ja arvioidemme mukaan 7777.bg Casino on pienempi nettikasino liikevaihdon kannalta tarkasteltuna. Kasinon liikevaihto on tarkea tekija, silla suuremmilla kasinoilla ei pitaisi olla ongelmia maksaa suuria voittoja, kun taas pienemmilla kasinoilla saattaa esiintya hankaluuksia, mikali onnistut nappaamaan todella suuren potin. Please, be aware that all casinos take the KYC (Know Your Customer) process very seriously in order to send the winnings to the right player. In some cases, it might take a bit longer. Could you let me know if you have completed the account verification in the past? https://therecoverynook.com/community/profile/chandrahammack/ Yksi kriteereista kasinotoiminnan arvioinnissa oli klubin Volcano sivuston kavijoiden palaute. Tama on tarkea tekija laitoksen menestyksessa, joka on otettava huomioon arvioitaessa kasinotoiminnan laatua. © 2021 Nettikasinot.casino Home » Ilmaiset Kolikkopelit Suomessa » NextGen Gaming Kolikkopeleja Pelivalmistaja Kokenut casino-tiimimme palvelee yli 10 vuoden pelialan kokemuksella ja aidolla intohimolla netin rahapeleihin. Kuinka Saada Rahaa Peliautomaateista | Netticasino – Nappaa Suomen Parhaat Bonukset Itsellesi Tästä

  6. I simply couldn’t depart your site before suggesting that I really enjoyed the standard information an individual supply to your visitors? Is gonna be back ceaselessly in order to investigate cross-check new posts.

  7. GTA Online is well-known for the introduction of cars and motorbikes inspired by real-life vehicles. GTA Online cars might not have the exact name and shape, but they are “close” enough to give any car enthusiast an idea of what real-life brand that car is based on. If malware had six wheels, heavy armor and comfy seats, this is what it would look like. It can launch source and resupply missions for every busin… Read more https://cfdgeeks.com/community/profile/williemaehallid/ Alongside these is Horde mode, which is best played cooperatively for a fighting chance against waves of the Swarm, and there is a beefy competitive multiplayer option for those who want to fight with — or against — their pals. Gears 5 also includes local cooperative play if you’re looking for some couch co-op action.

  8. Hello there, I found your website via Google at the same time as searching for a related matter, your website got here up, it seems great.
    I have bookmarked it in my google bookmarks.
    Hello there, simply became aware of your blog thru
    Google, and located that it’s truly informative. I’m going
    to be careful for brussels. I’ll appreciate in case you proceed this
    in future. Lots of other people can be benefited out
    of your writing. Cheers!

  9. What i don’t understood is actually how you’re now not actually a lot more neatly-favored than you may be right now.
    You’re very intelligent. You recognize thus significantly with regards to this
    subject, produced me individually consider it from so many varied angles.
    Its like men and women aren’t fascinated unless it is something to do with Lady gaga!
    Your own stuffs outstanding. All the time handle it up! http://www.deinformedvoters.org/vidalista-online

  10. I don’t even understand how I ended up here, however I thought this post was once good.

    I do not know who you are but certainly you are going to a well-known blogger for those
    who are not already. Cheers!

  11. It’s actually a nice and helpful piece of information. I’m satisfied that you just shared this helpful info with us. Please keep us up to date like this. Thank you for sharing.

  12. En estos casos el mecanismo peneano de la rigidez es normal, pero la erección se ve dificultada por problemas psicológicos que pueden deberse a ansiedad de ejecución (miedo a no conseguir una erección, miedo a fallar), problemas de pareja, depresión u otros problemas psicológicos.

  13. Тут девятнадцать с высоким рейтингом сериалов для поклонников мистики.
    Чики смотреть онлайн сезон,
    все серии сериала. Закачивайте по предпологаемой дате выхода,
    Сериалы жанра “Спорт”. Дополнительно тут мы готова предоставить меню каналов Интер, HD
    Че, 4K Киносерия, прямой эфир Звезда,
    трансляция СТС Love.

  14. Опять для вас пятнадцать рейтинговых сериалов для настоящих фанатов ужасов.
    Тайсон Фьюри – Деонтей Уайлдер прямая трансляция. новый сезон.
    Находите по предпологаемой дате выхода,
    Сериалы жанра “Ужасы”. Опять же тут мы готов предоставить таблицу различных каналов Киномикс, HD FOX Россия, 4K Пятый
    канал, прямой эфир Eurosport 1, трансляция Paramount Comedy Россия.

  15. Приготовили для Вас семь самых популярных сериалов для
    истинных ценителей комедий.
    Полицейский с Рублевки 6 сезон (2021) 1 2 3 4 5 6 7 8 серия в онлайн-кинотеатре VsxDJ полностью без рекламы.
    Просматривайте по мировому рейтингу, Сериалы жанра
    “Драма”. Ещё наш проект предлагает реестр каналов Мир,
    HD НТВ, 4K BBC World News, прямой эфир Че, трансляция
    2х2.

  16. Снова для Вас семнадцать рейтинговых сериалов для настоящих поклонников фантастика.
    Бумажный дом 5 сезон 7 серия смотреть онлайн смотреть онлайн.
    Размещайте по мировому
    рейтингу, Сериалы жанра “Ужасы”.
    В свою очередь тут мы представляет
    номенклатуру различных каналов
    НТН, HD Euronews, 4K Пятый канал, прямой эфир CNN, трансляция 2+2.

  17. Your style is so unique in comparison to
    other folks I have read stuff from.
    Thanks for posting when you have the opportunity, Guess I’ll
    just book mark this blog.

  18. Worms Zone is a fun, and dynamic action packed game. This arcade genre game has more than 100 million of installations on Google Play Store Only. The game comes with simple gameplay where you will need to collect yummies and different powerups. So you can easily defeat your enemies and become the biggest worm out there. Keyboard Control: Use arrow keys for direction and space bar to speed up.Mouse Control: Move mouse where you want your worm to go. Left mouse click to speed worm up.Touch Control: Touch screen and keep touching to bring up and use on-screen controller. While on-screen controller is displayed touch another place on the screen to speed up worm. http://www.kiripo.com/forum/member.php?action=profile&uid=257319 Snowball.io is a very addictive io game with one of the simplest controls. In this game, make a snowball from tiny to gigantic & bump it to the opponents in order to flick them off the play field. Or you can make a number of small balls & bump it directly to your opponents or snipe them with it. Do whatever you like but at the end, you have to eliminate all your opponents from the game to be the winner. Swipe to the direction you want to move & lift your finger to shoot the snowballs. This is as simple as that. This game has got so much popularity because of its exciting action in quite a simple gameplay. You should give this unique io game a try.

  19. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You definitely know what youre talking about, why throw away your intelligence on just posting videos to your site when you could be giving us something enlightening to read?

  20. I loved as much as you’ll receive carried out right here. The sketch is tasteful, your authored subject matter stylish. nonetheless, you command get bought an impatience over that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly a lot often inside case you shield this increase.

  21. There are definitely a lot of particulars like that to take into consideration. That may be a nice level to carry up. I offer the thoughts above as basic inspiration however clearly there are questions just like the one you convey up where the most important factor can be working in trustworthy good faith. I don?t know if greatest practices have emerged around issues like that, but I am sure that your job is clearly recognized as a fair game. Both boys and girls feel the impression of just a moments pleasure, for the remainder of their lives.

  22. Good day! This is kind of off topic but I need some advice from an established blog. Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about creating my own but I’m not sure where to begin. Do you have any points or suggestions? Many thanks